Reading List
Here is a fair representation of some of the books, papers and articles we have found impactful on story, storytelling, and the related subjects that make this area of work so fascinating. (Not linked or in order of priority.)
Building A Story Brand - Donald Miller
The Science of Storytelling - Will Storr
Story Driven - Bernadette Jiwa
Purple Cow - Seth Godin
Invisible Influence - Jonah Berger
All Marketers Tell Stories - Seth Godin
The Storytelling Animal - Jonathan Gottschall
Social - Matthew Lieberman
Start With Why - Simon Sinek
How We Decide - Jonah Lehrer
Marketing - A Love Story - Bernadette Jiwa
The Happiness Advantage - Shawn Achor
Made To Stick - Chip and Dan Heath
Papers and Articles:
Co-creating Experiential Stories – Differentiating a Winery in the Global Wine Industry - Golicic & Flint
The Storytelling Styles and Brand Perception of Wine Labels - Fana-Maria Immonen
Does storytelling add value to fine Bordeaux wines? - Mora & Livat
Effective Storytelling: strategic business narrative techniques - Stephen Denning
How Storytelling can drive strategic change - Adamson, Pine, Van Steehoven and Kroupa
“Instigating” : storytelling as a social process - Marjorie Harness Goodwin
Organizational Storytelling - Smith & Keyton
Storytelling: The Anecdotal Antidote - Tom Galbraith
Storytelling as an Indicator of Organizational Commitment - John McCarthy
Storytelling in Organizations - Sole & Wilson
Storytelling That Moves People - McKee & Fryer
Strategic Application of Storytelling in Organizations - Barker & Gower
The Essential Brand Persona: storytelling and branding - Herskovitz & Crystal
The Rise of Storytelling as the New Marketing - Joe Pulizzi
The Sociology of Storytelling - Poletta, Chen, Gardner and Motes
The Irresistible Power of Storytelling as a Strategic Business Tool - Harrison Monarth
Using Mentoring and Storytelling to Transfer Knowledge in the Workplace - Swap, Leonard, Shields and Abrams
Story People & Story Quotes
“Customers buy the product to experience the stories. The product is simply a conduit through which customers can experience the stories that the brand tells.”
Douglas Holt, L'Oreal Chair of Marketing
Oxford University
“Humans are storytelling animals, we understand the world through stories and not through facts or statistics. This is a very common mistake that scientists often make; they think if you just throw enough facts at people they will change their mind… and it doesn’t work, because homo sapiens, at least 99% of us, think in stories.”
Yuval Harari, ‘Sapiens: A Brief History of Humankind.’
“Without a narrative compass, our creative endeavors, companies, and cultures break down… It’s our story that guides us”
Bernadette Jiwa
Brand Strategist and Author
‘Marketing: A Love Story’ and ‘Story Driven.’
https://thestoryoftelling.com/10-benefits-strategic-storytelling/
